How to Choose the Right Shoe Size in Kenya: Running Fit Guide
Measure your foot at home, leave about a thumb’s width at the toe, and shop in the afternoon. Brand sizing differs — confirm with Whitelight Store on WhatsApp before you pay. Unused pairs can be size-exchanged within 3 days.

Whitelight Store is a Nairobi athletic footwear store on Luthuli Avenue (Rware Building, Shop 410, 4th Floor) selling running, trail, gym, and training shoes, with same-day CBD delivery. Wrong size is the #1 reason Kenyan buyers hesitate online. This page answers the searches that come before “add to bag”.
Who thinks like this?
First-time online shoe buyers, people between EU sizes, and anyone who returned a pair last year. They search sizing guides before they trust a product page.
Who we target — and why
Nairobi and Kenya-wide customers who will order if fit risk is low. Why them: size confidence unlocks conversion across Asics, Nike and Adidas — Google then sees useful answers plus paths to stocked products.
What they search
- “what size running shoe should I buy”
- “how to measure foot size cm”
- “shoe size chart Kenya”
- “Asics sizing vs Nike”
How to measure (do this first)
- Place paper against a wall on a hard floor.
- Stand with heel to the wall; mark the longest toe.
- Measure both feet in centimetres; use the longer foot.
- Leave about a thumb’s width (1–1.5 cm) of spare room.
- Measure in the afternoon when feet are slightly larger.
Printable foot-measuring guide
- Print this page at 100% scale (do not “fit to page”).
- Tape paper to the floor against a wall.
- Trace or mark both feet in the afternoon while wearing running socks.
- Record the longer foot in centimetres.
- WhatsApp the cm length + your usual brand size to +254 708 749473 with the product link.
Why buy / what would make you
A WhatsApp size confirmation on a specific pair, plus a 3-day unused size exchange. That is usually enough to order today:
FAQ
How do I measure my foot size for running shoes?
Stand on paper against a wall, mark the longest toe, measure both feet in centimetres, and use the longer measurement with about a thumb’s width of spare room.
What if the size is wrong when I order online?
Unused shoes can be exchanged for a different size of the same model within 3 days of pickup/delivery under our terms.
Can you help me choose a size on WhatsApp?
Yes. Send foot length in cm, the product link, and any brand size you already wear to +254 708 749473.